Sweden Game Conference 2018

I step by step go through our journey into self-publishing. I explain why we used to get publishers. How it was to work with them. What they were good/ bad at. What we were afraid it would be like and what I turned out to be. I present common split scenarios that exist, which ones I think are fair and why.

With TABS we had the opportunity to choose whatever publisher we wanted but in our internal discussions we kept coming back to the question "what do they do". Since we couldn't figure that out we didn't know the value of what they were providing.
Because of this, we decided to self-publish. We accepted that we might be worse at it than them but if we tried and failed. At least we would know what we were paying for in the future.

Self-publishing has taught us a lot about marketing and the platform process. I explain how I tackled self-publishing from 0 experience. What I found was surprisingly hard and what was surprisingly easy. I also supply tips if someone would like to try it themselves.

The talk title sounds very Anti-publishing. The talk is not anti-publishing itself and mentions a lot of positive aspects of working with publishers but the goal is to supply people with some initial tools to go into self-publishing if they feel up to it