Sweden Game Conference 2018

When games with large IPs and brands attached are released they’re always evaluated and angled to fit expectations among existing fans or to cater to new ones. But how can you as a developer set yourself up for success when dealing with multiple stakeholders, meet expectations, while retaining creative ownership?

This talk covers how to tweak your internal development process as well as practical tips and tricks learned from years of developing branded games to some of the worlds largest IPs and brands – and focuses on how to ensure that you can make great branded games without burning yourself, the IP or the team.